Expertise
Copywriting
Tony has applied his skills as a media trained writer to
key business tenders and submissions, brochures, annual reports, newsletters
and speeches. He is used to writing to critical deadlines and takes a
strategic approach to the structure, design and delivery of all documents
he prepares.
Annual Reports >
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Cable & Wireless Optus Coordination and print management of the 1998-99 Cable & Wireless Optus Annual Report. |
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Structural development and copywriting for the 2001-2002 Annual Report which won a Silver Award for Copywriting & Design at the Australian Annual Report Awards. |
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Document structure, copywriting and graphic design coordination. Described by directors as ‘the best Annual Report’ since the Authority’s inception in 2004. |
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Document structure, copywriting and graphic design coordination. |
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Document structure, copywriting and graphic design coordination. |
Brochures, Newsletters & advertisements >
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Australian Mobile Telecommunications Copywriting and design management of an information brochure for this industry organisation, which represents all the major mobile telephone carriers in Australia. |
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Australian Liquefied Petroleum Gas Association Copywriting and design management for a national brochure, encouraging consumers and business to convert their motor vehicles to LPG. |
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JobFind Copywriting for a brochure assisting indigenous people to find employment. |
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Nestlè Copywriting for an advertisement to promote Nestlè food products to employees of the Australian Defence Department (via its staff magazine). |
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NSW Health Concepts and copywriting for a series of alcohol information brochures for teenagers and their parents. |
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Optus Concept development, copywriting and design management for a series of community education fliers on mobile phone technology. The concept was also adopted by Optus' (then) parent company, Cable & Wireless in the UK. |
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RCI International Copywriting and design and print management for the bi-monthly newsletter for this international timeshare company, headquartered on the Gold Coast. |
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Real Deal (Dubai) Creative concepts and copywriting for the launch of Real Deal – the first company in the Middle East to provide offer-based advertising on the back of shopping receipts. |
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Roads and Traffic Authority (NSW) Copywriting and design management for the project newsletter for the Albury-Wodonga National Highway Route. |
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Sydney Water Copywriting and structure for a consumer-focussed brochure on how to save water. |
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Tenix Alliance Copywriting and design management. |
Speech Writing & Presentations >
Alcatel |
EnergyAustralia |
Flight Centre |
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Sydney Water |
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Tenix Alliance |
Bids, Tenders & Submissions >
Abigroup |
Agility |
Alcatel-Lucent |
Fulton Hogan |
Leighton Contractors |
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Lend Lease |
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Mcmahon Contractors |
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Tenix |
Websites & Multimedia >
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Alliere/Century 21 Scripting and concept development for an interactive CD-Rom aimed at assisting first home buyers to make informed decisions before buying a property. |
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Cable and Wireless Optus Scripting and concept development for an interactive CD-Rom explaining the technology behind mobile phone base stations. |
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Assistance with the site map, content and structure of the (original) ‘Dollars and Sense’ website, which helps youth to better understand and manage and their finances. |
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EnergyAustralia Copywriting and site map for ‘EnergyKidz’ - the children’s section of EnergyAustralia’s website. |
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Copywriting and development of new site architecture. |
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Creative concepts, structure and copywriting. |
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Sydney’s Desalination Project Created an interactive map for use on project presentations – providing ‘clickable’ access to vital construction information at key areas along the desalination pipeline route. |
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Sydney 2000 Paralympic Games Assisted with the structure and content of the main Games’ website. |
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Thiess John Holland Assisted with the revamp of the Lane Cove Tunnel Project community website, including revising the structure and look and feel, developing new copy and creating a new multimedia section. |
Download
Copywriting Fact Sheet
