Expertise
Copywriting
Tony has applied his skills as a media trained writer to
key business tenders and submissions, brochures, annual reports, newsletters
and speeches. He is used to writing to critical deadlines and takes a
strategic approach to the structure, design and delivery of all documents
he prepares.
Annual Reports >
 |
 |
Cable & Wireless Optus Coordination and print management of the 1998-99 Cable & Wireless Optus Annual Report. |
 |
|
Structural development and copywriting for the 2001-2002 Annual Report which won a Silver Award for Copywriting & Design at the Australian Annual Report Awards. |
Brochures, Newsletters & advertisements >
 |
|
Australian Mobile Telecommunications Copywriting and design management of an information brochure for this industry organisation, which represents all the major mobile telephone carriers in Australia. |
 |
|
Australian Liquefied Petroleum Gas Association Copywriting and design management for a national brochure, encouraging consumers and business to convert their motor vehicles to LPG. |
 |
|
Nestlè Copywriting for an advertisement to promote Nestlè food products to employees of the Australian Defence Department (via its staff magazine). |
 |
|
Optus Concept development, copywriting and design management for a series of community education fliers on mobile phone technology. The concept was also adopted by Optus' (then) parent company, Cable & Wireless in the UK. |
 |
|
RCI International Copywriting and design and print management for the bi-monthly newsletter for this international timeshare company, headquartered on the Gold Coast. |
 |
|
Roads and Traffic Authority (NSW) Copywriting and design management for the project newsletter for the Albury-Wodonga National Highway Route. |
Speech Writing & Presentations >
| Alcatel A series of messaging documents. |
| EnergyAustralia Assistance with presentations. |
|
Sydney Water |
Tenders >
| Abigroup Tender document. |
| Agility Intranet-based tender management system. |
| Acqua Separation Technologies Credentials document. |
| Alcatel Credentials document. |
| Leighton Contractors Expression of interest documents. |
|
Lend Lease |
Websites & Multimedia >
 |
|
Alliere/Century 21 Scripting and concept development for an interactive CD-Rom aimed at assisting first home buyers to make informed decisions before buying a property. |
 |
|
Cable and Wireless Optus Scripting and concept development for an interactive CD-Rom explaining the technology behind mobile phone base stations. |
 |
|
Commonwealth Bank Assistance with the site map, content and structure of the (original) ‘Dollars and Sense’ website, which helps youth to better understand and manage and their finances. |
 |
|
Digital Networking Solutions Structure, copywriting and design management for this Sydney IT company’s first website. |
 |
|
EnergyAustralia Copywriting and site map for ‘EnergyKidz’ - the children’s section of EnergyAustralia’s website. |
 |
|
Thiess John Holland Assisted with the revamp of the Lane Cove Tunnel Project community website, including revising the structure and look and feel, developing new copy and creating a new multimedia section. |
 |
|
Sydney 2000 Paralympic Games Assisted with the structure and content of the main Games’ website. |
Download
Copywriting Fact Sheet
